The 2015 Nissan Frontier and Xterra are coming to Blackburn Nissan Soon!

Looking for a pickup that offers the best of both worlds? Look no further than the 2015 Nissan Frontier. This truck continues to be a front runner in the tough midsize segment. The Frontier has an excellent starting MSRP of only $17,990 and includes a plethora of new features for 2015. Some of our favorite enhancements include: NissanConnect™ with Navigation, Mobile Apps, & 5.0-inch color display, a moonroof , and an exciting new color. For the 2015 model year, drivers can choose between a 4.0-liter DOHC V-6 engine or a 2.5-liter 4-cylinder.

Nissan Frontier and Xterra
Nissan Xterra

The 2015 Nissan Xterra is ready for adventure! This fun-loving utility vehicle was built for on- and off-road driving and the interior is packed with great features. Some of the Xterra’s new features include NissanConnect™ with a 5.0-inch color display, USB connection, mobile apps, iPod® interface, Bluetooth, hands-free texting, and SiriusXM satellite radio. Like the Frontier, the Xterra is also available in a new color. The starting MSRP for the 2015 Xterra is $23,660 making it a great value.

We will have both of these 2015 vehicles on our lot within the next few weeks! If you have any questions about changes and upgrades, feel free to give us a call at (601) 631-0079.

Nissan’s New Design Studio Opens in Brazil

Nissan opened a new satellite design studio in Rio de Janiero on August 13th. The studio, called “Nissan Design America Rio” (NDA-R), is located near the corporate headquarters of Brazil, and hopes to incorporate local flavor into the design and research of future Nissan vehicles.

“Brazil has been one of Nissan’s key markets for years and can offer new inspiration for the design of our products for Brazil as well as globally. Soon, you may see some results of the work done by this team in collaboration with other design centers around the world,” said Taro Ueda, Vice President of Nissan Design America. “Rio has a wonderful combination of vibrancy and diversity that represents the Brazilian culture and people, with each region being unique in its own way. This is an ideal location to establish a design studio.”

Ueda was present at the opening of NDA-R, and also took time to meet with local design students and professionals. Autoevolution.com points out that Ueda spoke at the Rio’s Instituto Europeo di Design (IED) and hosted a design workshop at Nissan Brazil’s headquarters.

Nissan is hoping that by incorporating local design elements, they will more broadly appeal to South American markets, where they already sell the Versa and March hatchbacks, the Sentra and Altima sedans, and a market-specific minivan called the Livina.

Nissan's Design Studio
2015 Nissan Altima

Here at Blackburn Nissan, we’re excited to see the impact that Nissan’s new design studio will have on future Nissan cars globally.

Nissan Gains Ground on Industry Leaders

The fight for first is a tough one in the automotive industry. Recently, Nissan has been gaining ground on some of its top competitors – Honda and Toyota. While Nissan hasn’t been obsessed with taking the top spot, the rivalry has been intensifying for over 25 years. Nissan may leapfrog over Honda, which is currently in the number 2 spot as they have diversified their lineup in recent years.

Nissan Gains Ground

Jose Munoz, chairman of Nissan North America plans to target a 10% share of the U.S. market by 2016. This is a steady gain as recent years they have held anywhere from 7% to 9%. Currently Honda holds about 9.1% of the U.S. market which is definitely within striking distance for Nissan.

With the new 2015 lineup, Nissan executives believe that they will take Honda’s spot in the not-so-distant future. When talking about Honda, Dave Sargent, VP, global automotive from J.D. Power They hope to do so by offering a variety of different models that tailor to many different consumers.

If you would like to know more about the diverse Nissan lineup, stop by and see us in Vicksburg, Mississippi!

Could Nissan BladeGlider and IDx Be the Future of Racing?

It’s no secret than Nissan has been focusing most of its research and development efforts on fuel economy, electric vehicles, and autonomous driving technologies, but don’t let that fool you. Nissan’s passion for race cars, motors sports and performance vehicles isn’t taking a backseat, either.

Besides the automaker’s focus on expanding their lineup of mass-market sedans and crossovers, Andy Palmer, Nissan EVP and head of product planning insists that the futuristic IDx and the BladeGlider are a part of Nissan’s midterm plan that extends into 2018.

“Does that guarantee absolutely that we’ll do the cars? It doesn’t,” he says in a recent Forbes article. “But basically, it’s in the plan. The technology exists, we know who the customer is, we’ve essentially laid out the R&D budget that allows it to happen. Now, basically, it’s about making the economics work.”

Race cars like the 370Z sports car and the GT-R are at the forefront of Nismo, but Palmer sees the importance of focusing more broadly, particularly when it comes to future performance models. Nissan’s aim continues to be the creation of performance cars that anyone can afford, and they hope to be at the forefront of changing the way we look at racing.

“Nissan’s mantra, brand position, whatever textbook expression you want to use, is ‘Innovation and excitement for everyone,’” Palmer says. “And it’s those three words basically that capture everything.”

Whether you are in the market for a performance car, an electric car, or a fuel-efficient car, Blackburn Nissan can help you find the right fit. Stop by today!

New Nissan Versa Note Nismo Adds Some Pep to the Little Car Lineup

Nissan Versa Note Nismo
2015 Nissan Versa Note SR

If you’re a fan of either small cars, super fast cars, or perhaps even both, you’re in for a treat with the new Nissan Versa Note Nismo. The Versa Note Nismo, the latest in the Nissan lineup to receive the special and souped-up Nismo treatment, brings some much-needed extra power to the Versa Note’s small segment. The Versa Note Nismo will make its first appearance this fall in Japan, where both a Nismo and Nismo S version will premiere.

According to Jalopnik, the new “package includes upgraded tires, custom sports seats or optional Recaros, a new aero and appearance package,” and so on. While no exact powertrain or performance specs have been released just yet, we’ve already seen what a red-striped Versa Note looks like—and it’s hot. So hot, in fact, that it just has to be fast—nothing less would be acceptable.

Of course, after seeing what a Nismo upgrade did to vehicles like the Juke and the Sentra, we’re not worried about performance here at Blackburn Nissan. We just want to make sure we get a chance to see this baby in our own showrooms some day. There are no plans to bring it to the U.S. right now, so start getting your appeals written right now! Come see us at Blackburn if you need any help with the wording—or if you just want to check out some awesome Nissan vehicles.