We all know about AT&T’s incredibly successful “It Can Wait” campaign, which encourages young drivers to wait until they aren’t behind the wheel to text. Now, Adam Levine has teamed up with NBC and Nissan to launch a similar campaign called “Red Thumb Day.”
“Red Thumb Day” was inspired by “Red Thumb Reminder,” a program created by Steve Babcock of EVB advertising which encourages drivers to mark their thumbs as a visual reminder to not text and drive. Levine stars in a commercial which encourages viewers to mark their thumbs with red and adds “doesn’t matter how you do it, get creative.”
U.S. Department of Transportation statistics show that cell phones are involved in 1.6 million automobile crashes each year. These crashes cause half-a-million injuries and take 6,000 lives each year. It’s time to take a stand against texting and driving, and protect ourselves and those around us.
“The statistics are alarming. According to the University of Michigan Transportation Research Institute, a quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving,” said Jeremy Tucker, vice president, Marketing, Nissan North America, Inc. in a recent news release. “Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive.”
Whether you tie some red string around your thumb, wrap it with a red rubber band, mark it with a red marker, or stop by Blackburn Nissan to get your official Red Thumb Reminder Band, take the initiative to make a change for the better.
Share your Red Thumb by posting across social media with the hashtag #RedThumb.