Category Archives: Hot Tech

Nissan Rogue Star Wars Commercial

The Nissan Rogue is a vehicle designed to take on the toughest terrain and tightest corners with ease which makes it perfect for a “Star Wars” commercial. The Japanese automaker launched its latest “Star Wars”- themed campaign for the 2017 Rogue not long ago. There’s a special edition Rogue to go along with the highly-anticipated film.

2017 Nissan Rogue
2017 Nissan Rogue – Available at Blackburn Nissan

The 2017 Nissan Rogue stars in the “Battle Tested” advertising campaign that launched at the end of October. The 30-second and 60-second ads depict the Rogue tearing through harsh terrain as an epic battle between Stormtroopers and rebels go head-to-head in a winner-takes-all matchup. The Nissan Rogue “Star Wars” commercial is bound to excite movie fans and auto enthusiasts alike.

The 30-second spot is slated to air on television while the 60-second ad is currently available for your viewing pleasure on Nissan’s YouTube channel.

Nissan also launched the Ultimate Access Sweepstakes with the ads. Fans can register for a chance to win a free pass to attend the release of “Rogue One: A Star Wars Story” in Hollywood.

As for the special edition Nissan Rogue: Rogue One Star Wars Limited Edition model, drivers can expect to see special badging designed by Lucasfilm as well as a full-size replica Death Trooper helmet. The model will be on display at the Los Angeles Auto Show.

We here at Blackburn Nissan are pumped to see the Rogue representing the Nissan brand in such a creative commercial for a legendary franchise!

Nissan is Upgrading the Nissan Pathfinder for 2017

Roughly three years ago, Nissan revealed its latest version of the Nissan Pathfinder. The result was a SUV that was an instant hit for the brand! However, Nissan is not one to rest on its laurels. That is why the Nissan brand has announced some exciting news.

According to Drive.com, Nissan is upgrading the Nissan Pathfinder for 2017.

The 2017 model of the Pathfinder is set to undergo major upgrades for its exterior design, engine capabilities, and technologies.

Drivers will notice the first change to the Pathfinder when they first lay eyes on it. The latest Pathfinder has a newly-redesigned exterior, which helps it more closely resemble the rest of the Nissan family of vehicles.

The Pathfinder is also receiving some upgrades under the hood. The 3.5-litre V6 engine equipped to the Nissan Pathfinder will now possess direct injection, which provides it with more power and efficiency.

Finally, a new vehicle wouldn’t truly be upgraded without some great new technologies. The 2017 Nissan Pathfinder has been packed with more active safety technologies, such as Adaptive Cruise Control and Blind Spot Monitoring, to provide drivers with a ride that is not only safer, but more advanced.

If you already loved the Nissan Pathfinder, then you are certainly going to get a kick out of the brand-new 2017 Nissan Pathfinder!

2015 Nissan Pathfinder
Current Nissan Pathfinder Available at Blackburn Nissan

Hydrogen-Powered Nissan Vehicles Will Arrive By 2020

Nissan LogoIn around three years from now, expect to see Nissan vehicles on the market fueled by hydrogen. Only, these Nissan vehicles will differ greatly from the current hydrogen fuel-cell models offered by competitors. And that difference is ethanol.

There are vehicles on the road now that use ethanol as a fuel. But the upcoming hydrogen-powered Nissan vehicles will use the ethanol as a hydrogen source, converting the ethanol to hydrogen and then using that to generate electricity.

This approach offers a number of benefits that current hydrogen fuel-cell vehicles don’t have. The first benefit is that Nissan vehicles won’t have giant hydrogen tanks because they won’t have to store hydrogen (only ethanol). This has been a struggle for other automakers, forcing them to compromise cabin space. The second benefit is that Nissan vehicles won’t need hydrogen filling stations. An ethanol infastructure is already in place.

The range of the upcoming hydrogen-powered Nissan vehicles will be around 500 miles. We look forward to driving these eco-friendly cars!

2016 Nissan Maxima Named to 2016 Wards 10 Best Interiors List

It was announced in mid-April that the 2016 Nissan Maxima has made the 2016 Wards 10 Best Interiors List. Wards states that the Maxima’s interior “competes with more expensive cars” and has “spectacular touches” that improve the look and feel.

2016 Nissan Maxima Interior
2016 Nissan Maxima Interior

The Maxima’s interior is anchored by its fighter jet-inspired cockpit. Wards cited the Maxima’s expert craftsmanship, sophisticated color scheme, and the accents to the trim and seating surfaces.47 nominees were chosen as finalists for the 10 Best List, among them the Nissan Altima and TITAN.

The 10 Best Interiors List is chosen by a panel of eight judges from WardsAuto who test each vehicle not just for looks but for comfort, ergonomics, the driver information display, the materials used, and safety. They also consider the value of the car in relation to the quality of the interior.

The winners will be honored at the WardsAuto Interiors Conference, which will take place on May 11th in Detroit.

First Nissan Intelligent Parking Chairs, Then Nissan Self-Parking Cars

Nissan is on the forefront of the upcoming self-driving movement, and one of the first autonomous features that commercial drivers will experience is going to be self-parking. So how is Nissan showing off its self-parking tech? With “intelligent parking chairs.”

In what is essentially an amusing–though still impressive–publicity stunt, Nissan has created self-parking chairs that will find their way back to the desk without their owners. You can check out a video of the Nissan intelligent parking chairs below.

These clever chairs know exactly where to “park” based on motion-sensitive cameras that are placed on the ceiling throughout the office. All a user has to do is clap their hands, and the chair will go right back to its original position.

Though the intelligent parking chairs may not be for sale anytime soon, self-parking Nissan cars absolutely will be. To stay on top of the trends or to explore our huge selection of current, high-tech Nissan models, visit us anytime at Blackburn Nissan.

Nissan Receives 2016 Energy Conservation Center Award

energyThe 2016 Energy Conservation Center Award, awarded by the Japanese Ministry of Economy, Trade, and Industry, was awarded to Nissan in January for its NESCO (Nissan Energy Saving Collaboration) practices across the company.

This award has been given to many different companies, activities, and products that are dedicated to saving energy and raising awareness about it through advanced technology.

NESCO’s recent achievements include conducting audits to save energy at Nissan’s production sites, using an auditor training program that studies the way energy is used and finding ways it could be improved. NESCO opened a global training center in order to tackle energy issues on Nissan’s campuses worldwide, not just in Japan.

NESCO has seen enormous results since implementing these changes, including lowering Nissan’s gasoline use and cutting CO2 production. These improvements and changes like them lower the global use of CO2 by 58,000 tons per year. Nissan is now working with Renault to further lower CO2 emissions.

A Look at Five Years of the Nissan LEAF

2015 Nissan LEAF
Nissan LEAF

The Nissan LEAF is the best-selling all-electric vehicle on the planet, with almost 200,000 models sold since its launch in 2010. In the first five years of the Nissan LEAF, the world has seen immense changes in the way we think about electric vehicles. Now, at the start of 2016, electric power is more relevant and popular than ever, and no small part of that is thanks to the widespread excellence and popularity of the Nissan LEAF.

As stated, the Nissan LEAF hit American streets in December of 2010. The name LEAF stands for Leading Environmentally-friendly Affordable Family car; while it’s not the smoothest acronym, it sure does get the point across. Nissan’s research into battery electric power has been underway for a long while, but it first came to public attention at the Los Angeles International Auto Show in 1997 when Nissan released its all-electric Nissan Altra. Nissan had the technology to manufacture electric vehicles, but not the ability to do so in a way to make it affordable for the average consumer–until the Nissan LEAF.

In the five years of the Nissan LEAF, a lot has changed.  The price of the LEAF’s lithium battery has dropped from $18,000 USD to about $300 USD per unit. Electric vehicles and charging stations have spread across the nation. The future is looking brighter–and cleaner! We can’t wait to see what Nissan will bring us in the next five years.

Nissan Earns a Whole Bunch of IIHS Top Safety Ratings

Four Nissan models have received IIHS Top Safety ratings. Is this a big deal? Yes! Why? Because the IIHS (or the Insurance Institute for Highway Safety) is one of the strictest and prestigious safety associations in America, and getting the nod from them is like an automotive medal of honor. And Nissan racked up a whopping four.

The 2016 Nissan Rogue and the 2016 Nissan Sentra were both named IIHS Top Safety Picks, meaning that they ranked “Good” or higher in all five of the IIHS’s crashworthiness test categories.

The 2016 Nissan Maxima and the 2016 Nissan Murano each earned the highest of the IIHS Top Safety ratings: the Top Safety Pick+. To earn that coveted little plus-sign, a vehicle must not only earn those five “Good” ratings, but also score and “Advanced” or “Superior” in front crash prevention systems.

2016 Nissan Maxima
2016 Nissan Maxima – A Top Safety Pick+

What does this mean for Nissan drivers across America? Just that they can feel really good–and really safe–every time they get behind the wheel.

Nissan and Scoot Networks Partner to Study Transportation

It was announced in mid-October that a Nissan and Scoot Networks partnership will lead the companies to study the future of electric transportation. Scoot Networks is a mobility service that provides shared, electric scooters that locals can borrow and ride around San Francisco.

Scoot has added 10 Nissan New Mobility Concept vehicles, also known as the Scoot Quad, to Scoot Networks’ fleet. The Scoot Quad is a fully electric two-seater that is ideal for urban city driving thanks to its low top speed and 40-mile driving range.

Nissan and Scoot officials have expressed their excitement at their compatibility with each other, citing their shared commitment to low emissions and to exploring the changing world of urban transportation. The Scoot Quad is the first four-wheel vehicle in Scoot’s fleet, which has previously only included mopeds and scooters. Scoot officials are glad to diversity their lineup.

For San Francisco residents, you can get access to a Scoot vehicle by downloading the Scoot app for iOS and Android. Rides are $8 per hour or $80 a day.

San Francisco

Nissan NP300 Navara Pickup Aims at the Crossover Market

Upon unveiling the NP300 Navara crossover pickup, Nissan has revealed its goal of combining the off-roading capabilities, durability, and capacity of the Navara with all the refined comfort and luxury of a crossover. The all-new vehicle brings the style and quality of a car to the practicality of a pickup truck.

A tough chassis has a host of engineering innovations and features to enhance handling, and the NP300 Navara itself utilizes the same crossover platform that was used to create reputable vehicles such as the Juke, Qashqai, and X-Trail. In addition, the NP300 Navara makes use of such cutting-edge safety features as an Around View Monitor, Forward Emergency Braking, Cruise Control, Hill Descent Control, and Hill Start Assist.

Inside, the design of the seats was inspired by NASA technology, while the sculpted design of the dashboard gives the cabin an open feel. The engine is a 2.3-liter dCi engine, considered the cleanest and most economical in its segment and touted as 24% more efficient than previous engines.

The NP300 Navara crossover pickup has improved towing and load capabilities as well to keep up with the pickup market, while also maintaining the stylish design cues and comfort of a car. Four-wheel drive capabilities also ensure the vehicle has just enough traction off the road as on the road. Overall, the Nissan NP300 Navara fuses smooth luxury with rugged practicality.