Nissan opened a new satellite design studio in Rio de Janiero on August 13th. The studio, called “Nissan Design America Rio” (NDA-R), is located near the corporate headquarters of Brazil, and hopes to incorporate local flavor into the design and research of future Nissan vehicles.
“Brazil has been one of Nissan’s key markets for years and can offer new inspiration for the design of our products for Brazil as well as globally. Soon, you may see some results of the work done by this team in collaboration with other design centers around the world,” said Taro Ueda, Vice President of Nissan Design America. “Rio has a wonderful combination of vibrancy and diversity that represents the Brazilian culture and people, with each region being unique in its own way. This is an ideal location to establish a design studio.”
Ueda was present at the opening of NDA-R, and also took time to meet with local design students and professionals. Autoevolution.com points out that Ueda spoke at the Rio’s Instituto Europeo di Design (IED) and hosted a design workshop at Nissan Brazil’s headquarters.
Nissan is hoping that by incorporating local design elements, they will more broadly appeal to South American markets, where they already sell the Versa and March hatchbacks, the Sentra and Altima sedans, and a market-specific minivan called the Livina.
Here at Blackburn Nissan, we’re excited to see the impact that Nissan’s new design studio will have on future Nissan cars globally.