The unduly oft-maligned millennial is one of the most coveted demographics for automakers, and conventional wisdom might suggest that they’re increasingly trending toward crossovers, SUVs, and pickups. However, a Nissan study of American car owners found that 86 percent of 18-34-year-olds who don’t own sedans and 81 percent of 35-50-year-olds who don’t own sedans would consider buying one for their next new car.
“What we’re hearing from younger buyers is that they appreciate the features, versatility, fuel economy, and value in our sedans,” said Rob Warren, director and chief marketing manager at Nissan North America. “Sedan design has also come a long way, as these traditional four-door cars shed their generic look, add more technology and take on a more aggressive, stylish profile. As sedans become more exciting to look at and to drive, younger buyers are putting sedans at the top of their consideration list.”
This heavily favors Nissan over some of its competitors, particularly those who seem to have folded on the idea of the sedan altogether. With the new Nissan Altima standing head and shoulders above other cars in its class and the all-new Versa and refreshed Maxima primed to hit the market, Nissan stands poised to become the go-to sedan brand for younger drivers in the United States.
If you’re interested in a new sedan, check out our 2019 lineup — including the Versa, Sentra, Altima, and Maxima — at Blackburn Nissan.
The Maxima’s interior is anchored by its fighter jet-inspired cockpit. Wards cited the Maxima’s expert craftsmanship, sophisticated color scheme, and the accents to the trim and seating surfaces.47 nominees were chosen as finalists for the 10 Best List, among them the Nissan Altima and TITAN.
The 10 Best Interiors List is chosen by a panel of eight judges from WardsAuto who test each vehicle not just for looks but for comfort, ergonomics, the driver information display, the materials used, and safety. They also consider the value of the car in relation to the quality of the interior.
The winners will be honored at the WardsAuto Interiors Conference, which will take place on May 11th in Detroit.
Four Nissan models have received IIHS Top Safety ratings. Is this a big deal? Yes! Why? Because the IIHS (or the Insurance Institute for Highway Safety) is one of the strictest and prestigious safety associations in America, and getting the nod from them is like an automotive medal of honor. And Nissan racked up a whopping four.
The 2016 Nissan Rogue and the 2016 Nissan Sentra were both named IIHS Top Safety Picks, meaning that they ranked “Good” or higher in all five of the IIHS’s crashworthiness test categories.
The 2016 Nissan Maxima and the 2016 Nissan Murano each earned the highest of the IIHS Top Safety ratings: the Top Safety Pick+. To earn that coveted little plus-sign, a vehicle must not only earn those five “Good” ratings, but also score and “Advanced” or “Superior” in front crash prevention systems.
What does this mean for Nissan drivers across America? Just that they can feel really good–and really safe–every time they get behind the wheel.
The new Nissan Maxima has been redesigned specifically to make it one of the sportiest sedans on the market today. The new 2016 model really takes the self-touted “four-door sports sedan” identity to the next level thanks to a full redesign, including an improved platform and powertrain features. The Maxima is now 2.2 inches longer and 1.3 inches lower to the ground than the previous model, giving it an even more aerodynamic look and driving experience.
The new Maxima also has a new exterior design, which looks sportier than the previous model but also brings the Maxima closer in looks to the rest of the Nissan lineup. For example, it now has the famous V-shaped grill design, comes with bold exterior styling overall, and offers tons of great trim options and extra features as well. The trims go from the baseline S trim all the way up to the Platinum trim, which comes with LED headlights, 19-inch wheels, and premium leather seats.
The Maxima is powered by a 3.5-liter V6 with 300 horsepower and 261 lb-ft of torque, combined with a continuously-variable transmission (CVT). The powertrain is a front-wheel-drive setup, and lets it go up to 60 mph in just six seconds. With all that power and luxury, the new Maxima is obviously the best choice in the luxury sedan segment. Come see us at Blackburn Nissan to learn about the Maxima and the rest of our lineup today.
At the recent Detroit Motor Show, and then again at the New York Auto Show, Nissan revealed the 2015 Nissan Maxima concept car. The new Maxima is a sports sedan and it breaks out of conventional design strategies.
The best way to describe the new design is “unconventional.” It’s all about how sporty it can be and what kind of power it can have. And it has power! The Maxima has a 3.5-liter V6 engine and can achieve 300 horsepower.
The design itself looks like something straight out of the future. The chrome bar that spans the top of the grille all the way to the headlights is accentuated by the boomerang shape of those lights. The Maxima is low to the ground and the wheels are near the corners, making for smooth driving and controlled turns. It has keyless entry and a great infotainment system.
The new Maxima is still in production, but you can expect to see it here at Blackburn Nissan soon.