Category Archives: Technology

New Safety Tech in the 2017 Nissan Altima

Nissan is always innovating and creating new ways to stay ahead of the pack, and with the 2017 Nissan Altima, they are doing just that with some new safety tech. While driver-assist and -alert features are quickly becoming standard in the auto industry under the pressure of more restrictive safety test requirements and competition, Nissan is always finding new features to add to the mix, such as the new automatic emergency braking system.

Automatic emergency braking will come with the SV and SL trim levels produced last month in June. The system works exactly as it says; it senses potential collisions before they happen and automatically applies the brakes to reduce or avoid the impact. The introduction of this new safety system follows close on the heels of Nissan updating the Rogue crossover recently to also include the new feature standard.

If you want to get your hands on the new safety tech in the 2017 Nissan Altima, you’ll have to keep that in mind when you head to the dealership. The change occurred mid-model year, so it may be difficult to discern between the trims with or without the automatic emergency braking system. Just ask the team at Blackburn Nissan and our friendly employees will help you find the Nissan Altima you’re looking for.

Nissan Rogue Star Wars Commercial

The Nissan Rogue is a vehicle designed to take on the toughest terrain and tightest corners with ease which makes it perfect for a “Star Wars” commercial. The Japanese automaker launched its latest “Star Wars”- themed campaign for the 2017 Rogue not long ago. There’s a special edition Rogue to go along with the highly-anticipated film.

2017 Nissan Rogue
2017 Nissan Rogue – Available at Blackburn Nissan

The 2017 Nissan Rogue stars in the “Battle Tested” advertising campaign that launched at the end of October. The 30-second and 60-second ads depict the Rogue tearing through harsh terrain as an epic battle between Stormtroopers and rebels go head-to-head in a winner-takes-all matchup. The Nissan Rogue “Star Wars” commercial is bound to excite movie fans and auto enthusiasts alike.

The 30-second spot is slated to air on television while the 60-second ad is currently available for your viewing pleasure on Nissan’s YouTube channel.

Nissan also launched the Ultimate Access Sweepstakes with the ads. Fans can register for a chance to win a free pass to attend the release of “Rogue One: A Star Wars Story” in Hollywood.

As for the special edition Nissan Rogue: Rogue One Star Wars Limited Edition model, drivers can expect to see special badging designed by Lucasfilm as well as a full-size replica Death Trooper helmet. The model will be on display at the Los Angeles Auto Show.

We here at Blackburn Nissan are pumped to see the Rogue representing the Nissan brand in such a creative commercial for a legendary franchise!

Check Out These Exciting Nissan Armada Highlights

2017 Nissan ArmadaBack when it first made its debut on the market, the Nissan Armada—like other full-size SUVs—wasn’t built to be a smart, technology-packed vehicle. However, 2017 is a new era, and the new Nissan Armada for the 2017 model year makes use of plentiful tech to compete in a segment and automotive market that increasingly rely on connectivity features to sell vehicles.

It doesn’t disappoint, thanks to new safety systems, a new Around-View monitor, and various other strides in performance that make it a great off-roading vehicle.

The Around-View Monitor is useful in multiple situations, from backing up, to changing lanes on the highway, to navigating difficult terrain. This is due to its ability to display a bird’s-eye view of the area around the Armada. Additionally, the Nissan Armada has several of the most “basic” safety tech systems, like blind spot detection and lane departure warning.

The Nissan Armada is also built on the same Patrol platform as the Infiniti QX80, which means you get the look and space of a luxury-class vehicle for a fraction of the cost. Premium features like a 13-speaker Bose audio system, an 8-inch color touch radio, and LED exterior lights come standard on the Armada, too, so you won’t be missing any amenities, either.

The new Nissan Armada offers a ton more features for families in need of a large hauler, so make sure you check out the new 2017 model year loaded with technology and luxury materials. We’ve got the new Armada on our lot here in Vicksburg. Be sure to stop by Blackburn Nissan to check it out!

Hydrogen-Powered Nissan Vehicles Will Arrive By 2020

Nissan LogoIn around three years from now, expect to see Nissan vehicles on the market fueled by hydrogen. Only, these Nissan vehicles will differ greatly from the current hydrogen fuel-cell models offered by competitors. And that difference is ethanol.

There are vehicles on the road now that use ethanol as a fuel. But the upcoming hydrogen-powered Nissan vehicles will use the ethanol as a hydrogen source, converting the ethanol to hydrogen and then using that to generate electricity.

This approach offers a number of benefits that current hydrogen fuel-cell vehicles don’t have. The first benefit is that Nissan vehicles won’t have giant hydrogen tanks because they won’t have to store hydrogen (only ethanol). This has been a struggle for other automakers, forcing them to compromise cabin space. The second benefit is that Nissan vehicles won’t need hydrogen filling stations. An ethanol infastructure is already in place.

The range of the upcoming hydrogen-powered Nissan vehicles will be around 500 miles. We look forward to driving these eco-friendly cars!

Nissan EVs at UEFA Final Match in Milan

Nissan acted as the official global sponsor of the Union of European Football Association Championship League final, which took place from May 26th-28th. As an official sponsor, Nissan supplied the event with over a hundred electric vehicles for transporting guests and officials during the tournament. Nissan EVs at the UEFA final included Nissan LEAFs and e-NV2000s.

2016 Nissan LEAF
2016 Nissan LEAF

The UEFA final took place in Milan, where Nissan is partnering with the clean energy company A2A to sponsor the installation of 17 public electric vehicle chargers, most of which will remain free after the UEFA final.

Nissan was given the honor of transporting the UEFA trophy to the Duomo di Milano fan festival on Thursday in a special e-NV2000 and then to the San Siro stadium in a LEAF on Saturday, May 28th, the day of the match.

Nissan also sponsored the UEFA final last season, which took place in Berlin. There, Nissan installed charging ports and provided EVs at that event. According to Gareth Dunsmore, the Director of Electric Vehicles for Nissan Europe, the brand was excited to be able to do it again in Milan.

2016 Nissan Maxima Named to 2016 Wards 10 Best Interiors List

It was announced in mid-April that the 2016 Nissan Maxima has made the 2016 Wards 10 Best Interiors List. Wards states that the Maxima’s interior “competes with more expensive cars” and has “spectacular touches” that improve the look and feel.

2016 Nissan Maxima Interior
2016 Nissan Maxima Interior

The Maxima’s interior is anchored by its fighter jet-inspired cockpit. Wards cited the Maxima’s expert craftsmanship, sophisticated color scheme, and the accents to the trim and seating surfaces.47 nominees were chosen as finalists for the 10 Best List, among them the Nissan Altima and TITAN.

The 10 Best Interiors List is chosen by a panel of eight judges from WardsAuto who test each vehicle not just for looks but for comfort, ergonomics, the driver information display, the materials used, and safety. They also consider the value of the car in relation to the quality of the interior.

The winners will be honored at the WardsAuto Interiors Conference, which will take place on May 11th in Detroit.