Nissan Promotes Performance in Altima “Ride of Your Life” Campaign

Just because Nissan is investing heavily in green technology—launching their second all-electric vehicle, the e-NV200 just recently and promising more green cars in the future—doesn’t mean that they don’t still care about making the sexiest, sportiest cars on the planet. Just take the Altima’s new ad campaign as evidence.

Ride of Your Life
2014 Nissan Altima

It’s called the “Ride of Your Life” campaign, and basically it features Nissan enticing customers into a “race-spec Altima,” taking them for a thrilling ride around the Horse Thief Mile at Willow Springs Raceway, and only then admitting to them that the “race-spec Altima” was actually a production-version Altima. Customers were unanimously shocked when it was revealed that they could coax that much power out of a normal, road-ready car.

“Performance is still very relevant to the audience for Altima,” Jon Brancheau, Nissan’s Chief Marketing Officer in the U.S., said. “In this case, we’re trying to show that in an entertaining fashion with consumers who are genuinely surprised.”

So come on in to Blackburn Nissan and allow yourself to be surprised by the purring power of the Nissan Altima—you’ll be looking for a racetrack of your own as soon as you drive off the lot. We guarantee it.

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