Tag Archives: Altima

Nissan Expands Availability of Popular Midnight Packages

Everyone looks good in black. But did you know that every Nissan looks pretty darn sleek in all black, too? Thankfully, it just got a whole lot easier—and cheaper—to give your Nissan vehicle an urban, stylish look. This is thanks to the new Nissan Midnight Packages, which dress your Nissan in black details for a dark and handsome appearance.

2017 Nissan Midnight Package Lineup - Vicksburg, MS

The Nissan Midnight Package isn’t exactly new. It first made an appearance in 2015 on a TV awards program, and was then featured on the Nissan Maxima. The brand had no plans to market it, but they didn’t have to. People saw the look and loved it. They began calling to inquire how they could buy a Maxima that looked like that. Nissan gave the people what they wanted and created a black-on-black package on the Maxima SR. The package made the look much more affordable than buying every part separately as dealer options.

The Midnight Package has been so popular that it’s made up 85% of all Maxima SR sales. With success like that, Nissan figured it was time to share the love. You’ll now find Midnight Packages on six different vehicles—the Sentra, Altima, Rogue, Murano, Pathfinder, and the Maxima. For your next car, consider paying a visit to Blackburn Nissan and choosing a Nissan with a polished, urban, black-on-black look.

See the Dramatic 2016 Nissan Altima Facelift

Nissan AltimaMost mid-cycle refreshes are light updates to keep a model year from becoming passé before its next generation. However, the 2016 Altima is receiving one of the most dramatic makeovers ever seen in Nissan’s history. With better performance, new looks, improved safety features, and the best fuel economy in its class, the 2016 Nissan Altima facelift gives it an edge in the competitive midsize sedan market.

The Altima by itself is difficult to improve; the outgoing model is touted by Nissan as the only midsize sedan with five consecutive years of sales growth. The refreshed 2016 model, however, employs the use of Nissan’s new, more aerodynamic Energetic Flow design language, an aspect of its design that it shares with the new Murano and Maxima.

The Altima comes with a new grille, bumper, fenders, hood, headlamps, and a redesign front fascia that gives it a more muscular appearance. The technology features added include the NissanConnect infotainment system, which comes with a variety of audio and navigational features and options. In addition, the sedan will be offered in seven trim levels, including the sporty SR trim that comes with 18” wheels, a more rigid suspension, fog lamps, and a rear spoiler.

The 2016 Nissan Altima facelift gives the car a more sleek and dramatic appearance, keeping it stylish and packed with cutting-edge features in the face of competitors. Pricing has not yet been announced, but the new model is expected to be available sometime in November.

Ongoing Nissan Scavenger Hunt Will Award a New Altima to Winner

Nissan AltimaNissan is hosting an all-new contest for its many adoring fans to possibly win a brand-new Altima–in the form of a scavenger hunt. That’s right; the automaker will be revealing clues via social media, as hunters all around the country try to get to the end of the puzzle first.

The scavenger hunt is somewhat of a sequel to Nissan’s “Ride of Your Life” campaign from last year, when the company would take surprise mall shoppers on trips in a new Altima with a professional driver.

But now–gasp!–the Altima from that same mall location has been “stolen,” only to be retrieved and then kept forever by whoever wins the scavenger hunt, or the Altima Chase.

To become a part of the Nissan scavenger hunt, be sure to follow the brand on all forms of social media. There will be countless competitors, so be sure to set up your mobile device for alerts from Nissan. Happy hunting!

Nissan’s New Design Studio Opens in Brazil

Nissan opened a new satellite design studio in Rio de Janiero on August 13th. The studio, called “Nissan Design America Rio” (NDA-R), is located near the corporate headquarters of Brazil, and hopes to incorporate local flavor into the design and research of future Nissan vehicles.

“Brazil has been one of Nissan’s key markets for years and can offer new inspiration for the design of our products for Brazil as well as globally. Soon, you may see some results of the work done by this team in collaboration with other design centers around the world,” said Taro Ueda, Vice President of Nissan Design America. “Rio has a wonderful combination of vibrancy and diversity that represents the Brazilian culture and people, with each region being unique in its own way. This is an ideal location to establish a design studio.”

Ueda was present at the opening of NDA-R, and also took time to meet with local design students and professionals. Autoevolution.com points out that Ueda spoke at the Rio’s Instituto Europeo di Design (IED) and hosted a design workshop at Nissan Brazil’s headquarters.

Nissan is hoping that by incorporating local design elements, they will more broadly appeal to South American markets, where they already sell the Versa and March hatchbacks, the Sentra and Altima sedans, and a market-specific minivan called the Livina.

Nissan's Design Studio
2015 Nissan Altima

Here at Blackburn Nissan, we’re excited to see the impact that Nissan’s new design studio will have on future Nissan cars globally.