The unduly oft-maligned millennial is one of the most coveted demographics for automakers, and conventional wisdom might suggest that they’re increasingly trending toward crossovers, SUVs, and pickups. However, a Nissan study of American car owners found that 86 percent of 18-34-year-olds who don’t own sedans and 81 percent of 35-50-year-olds who don’t own sedans would consider buying one for their next new car.
“What we’re hearing from younger buyers is that they appreciate the features, versatility, fuel economy, and value in our sedans,” said Rob Warren, director and chief marketing manager at Nissan North America. “Sedan design has also come a long way, as these traditional four-door cars shed their generic look, add more technology and take on a more aggressive, stylish profile. As sedans become more exciting to look at and to drive, younger buyers are putting sedans at the top of their consideration list.”
This heavily favors Nissan over some of its competitors, particularly those who seem to have folded on the idea of the sedan altogether. With the new Nissan Altima standing head and shoulders above other cars in its class and the all-new Versa and refreshed Maxima primed to hit the market, Nissan stands poised to become the go-to sedan brand for younger drivers in the United States.
If you’re interested in a new sedan, check out our 2019 lineup — including the Versa, Sentra, Altima, and Maxima — at Blackburn Nissan.