The unduly oft-maligned millennial is one of the most coveted demographics for automakers, and conventional wisdom might suggest that they’re increasingly trending toward crossovers, SUVs, and pickups. However, a Nissan study of American car owners found that 86 percent of 18-34-year-olds who don’t own sedans and 81 percent of 35-50-year-olds who don’t own sedans would consider buying one for their next new car.
“What we’re hearing from younger buyers is that they appreciate the features, versatility, fuel economy, and value in our sedans,” said Rob Warren, director and chief marketing manager at Nissan North America. “Sedan design has also come a long way, as these traditional four-door cars shed their generic look, add more technology and take on a more aggressive, stylish profile. As sedans become more exciting to look at and to drive, younger buyers are putting sedans at the top of their consideration list.”
This heavily favors Nissan over some of its competitors, particularly those who seem to have folded on the idea of the sedan altogether. With the new Nissan Altima standing head and shoulders above other cars in its class and the all-new Versa and refreshed Maxima primed to hit the market, Nissan stands poised to become the go-to sedan brand for younger drivers in the United States.
If you’re interested in a new sedan, check out our 2019 lineup — including the Versa, Sentra, Altima, and Maxima — at Blackburn Nissan.
The Nissan GT-R boasts a long and prestigious history and, over the past half-century, has worked its way into the hearts of car enthusiasts everywhere. As a tribute to this remarkable vehicle, Nissan unveiled the 2020 Nissan GT-R 50th Anniversary Edition at the 2019 New York International Show, and it made quite the splash. From its increased performance potential to its beautifully modern design, the new GT-R definitely impresses.
The Nissan GT-R 50th Anniversary Edition elegantly balances style and grace. The car will be offered in three different heritage-era exterior color combinations, paying homage to the car’s original colors. For instance, the Bayside Blue finish returns to the GT-R for the 50th Anniversary Edition, offering a bright exterior that includes fun racing stripes. A Peal White edition with red stripes and a Super Silver edition with white stripes will also be available.
The bold style of the GT-R 50th Anniversary Edition extends to its interior, which features a gray interior color scheme and a luxurious design. The 50th Anniversary Edition offers a distinctive steering wheel and shift knob, special embossed seats, and luxurious Alcantara® leather accents. To entertain you while you conquer the road, the special edition features a NissanConnect™ integrated audio, navigation, and communication system with an 8-inch touch-panel display.
Want to get behind the wheel of your very own Nissan GT-R? Call or visit Blackburn Nissan and we’ll fix you up with all the power you could ever need.
Nissan has a proud history of working with Habitat for Humanity. Earlier this year, Nissan announced that the partnership it shares with Habitat for Humanity had successfully reached a whole new dimension. Nissan and Habitat for Humanity worked together to produce the Nissan Ultimate Work TITAN.
The Ultimate Work TITAN is the latest in a series of custom vehicles built by Nissan for its Calling All TITANs campaign. The truck, based upon a Nissan TITAN XD Diesel Crew Cab Midnight Edition, was tailor-made for Habitat for Humanity’s workers.
To determine what this custom pickup truck should include, Nissan and Habitat for Humanity spent time talking to the latter’s worksite supervisors and volunteers. Those workers noted three things the custom TITAN should possess:
- Off-road capability
- An interior akin to a mobile office
- A bed filled with useful tools
The decision to use the TITAN XD Diesel Crew Cab Midnight Edition as a base for the custom TITAN model certainly addressed that first requirement, although Nissan went the extra mile by adding ICON Alloys REBOUND wheels and other exterior features to the truck. To make the TITAN cabin feel more like an indoor office, Nissan included a 13-inch laptop and a backseat computer storage space for said laptop. Finally, the appropriate tools, including a full-size ladder, were added to the bed and roof of the custom pickup truck.
Since 2005, Nissan has donated 150 trucks and $16.9 million to Habitat for Humanity. Here at Blackburn Nissan, we are proud to represent an automaker that does so much to give back to the community.
As they say, a little preparation goes a long way. Keeping up with routine car maintenance is of the utmost importance for your vehicle’s health and longevity, and a great way to stay on top of it is to perform seasonal vehicle checks, preparing your vehicle for the season ahead. Here are some tips on preparing your car for spring.
- Give your car a good cleaning: To preserve your car’s exterior paint job, it’s a great idea to thoroughly clean it in the spring. You should also clean out the interior, vacuuming the upholstery and carpets and clearing out any trash that has accumulated on the interior.
- Check your tires: Before the spring rains, you should check your tire pressure and your tires’ tread depth. Appropriate tire pressure increases efficiency and promotes even wear, while adequate tread depth helps maintain traction and control on slippery roads.
- Check your windshield wiper blades: It’s also important to have effective wiper blades in the springtime, as they help maintain visibility when it’s raining. Check your wiper blades to make sure they’re not cracked or streaking when in use.
- Check your oil: Adequate engine oil promotes a clean, optimally-functioning engine. It also helps keep your engine cool, which is particularly important when the weather begins to warm.
For all of your vehicle’s spring maintenance needs, stop into Blackburn Nissan and we’ll get you squared away so you can feel ready for the season ahead.
Nissan is applying its exceptional performance know how to its EV industry leadership with the Nissan IMs EV Sports Sedan concept. Making its debut in January at the Detroit Auto Show, this fully electric all-wheel drive sports sedan demonstrates the current peak capabilities of Nissan Intelligent Mobility™ and radiates high-end refinement.
“This bold Nissan IMs concept represents the birth of an entirely new segment of vehicle – an elevated, electrified sports sedan,” said Denis Le Vot, senior vice president, chairman of Management Committee, Nissan North America. “It makes sense that the first automaker to bring the world a mass-market EV would bring you the future of the electric high-performance sports sedan.”
The Nissan IMs EV Sports Sedan concept boasts an electric powertrain with dual electric motors that deliver a whopping 483 horsepower and 590 lb-ft of torque. With its 115-kilowatt-hour battery, the IMs EV sports sedan boasts an estimated range of 380 miles on a single charge, making it as practical as it is powerful.
Embracing the three pillars of Nissan Intelligent Mobility™ — Intelligent Driving, Intelligent Power, and Intelligent Integration — the Nissan IMs EV Sports Sedan concept offers Autonomous Drive mode, which conveniently signals to other drivers that the vehicle is in self-driving mode by turning the headlights and rear combination lights blue.
The exterior of the vehicle looks sleek and futuristic (yet decidedly like a Nissan), but the IMs EV stands out from other concept cars with its revolutionary Premier Seat. This seat is centered in the rear row and oversized, providing enhanced comfort for rear-seat passengers.
If you’re wondering what the future of travel might be, look no further than the Nissan IMs concept. In the meantime, check out the best of what’s around at Blackburn Nissan.
Want to nail your Thanksgiving in Mississippi this year? We have a few special suggestions to help you take your turkey day from so-so to wow, no matter what sort of holiday you’re hoping to have.
Make it a Thanksgiving getaway
If you’re looking to take a break from the big spreads and bloated bellies that usually come with an self-respecting Thanksgiving in Mississippi, consider taking a little weekend trip. There are plenty of delightful locations right here in our home state that are ideal for a quick fall escape, like a visit to Gulfport for seafarers or a jaunt to Oxford for you University of Mississippi alumni.
Bring a cheese spread from Mississippi State Cheese
Are you meeting your significant other’s family for the first time? Looking to impress your successful cousins with a classy dish this year? Whatever you’re hoping to achieve this Thanksgiving, you can get it done with a tasteful cheese spread from the scrumptious Mississippi State Cheese company. They’re taking orders now!
Try Cooking a Classic Mississippi Dish
Mississippi has some of the best cuisine in the country, if we do say so ourselves, and we really shine when it comes to Thanksgiving fare. Try one of these delicious Mississippi favorites, like Cola Ham or a classic Southern cornbread.
From all of us here at Blackburn Nissan, we hope you have a happy, safe, and very filling Thanksgiving.
Looking for something to do this weekend? We have your guide to some of the most exciting and family-friendly happenings around Vicksburg this summer.
Each week from now until July 26, the Summer Kids Film Series will show a fun movie at the B&B Theatres at the Vicksburg Mall. Showings take place on Tuesdays, Wednesdays, and Thursdays; see listings for films and showtimes.
Tara Wildlife Summer Youth Archery Camp
Tara Wildlife Summer Youth Camps offer a great opportunity for children from the Vicksburg area to learn important skills. One of the most exciting summer camps focuses on archery and takes place from July 29 to Aug. 2. To register your child and help turn them into a real-life Hawkeye, visit http://www.tarawildlife.com/camps/summer-youth-camps.
Legally Blonde: The Musical
For the 2018 season, The Parkside Playhouse presents Legally Blonde, the hit musical based on the 2001 film starring Reese Witherspoon. The musical runs July 27-29 and Aug. 2-5, and tickets range from $10 for children 12 and under to $20 for adults. For more information, visit http://vicksburgtheatreguild.com.
Vicksburg National Military Park Fee Free Day
If you’ve been looking for a time to take the family to the Vicksburg National Military Park, Aug. 25 is as good an opportunity as any. As one of the park’s Fee Free Days, guests can pay a visit to the park without having to pay entrance fees in honor of National Park Service Founders Day.
There’s plenty to see and do around Vicksburg, and if you need a reliable ride to get you to and from, stop by Blackburn Nissan.
While some competitors are moving away from mid-size sedans altogether, Nissan is committed to reinventing the segment with the all-new 2019 Nissan Altima. The new Altima, set to launch this fall, will be offered with two new engine options, available ProPILOT Assist safety technology, and the first-ever application of Intelligent All-Wheel Drive to a Nissan sedan..
“Our goal with the all-new Altima is to re-energize the sedan segment—in terms of design, driving feel and in making advanced technologies available and affordable for everyone,” said Nissan Chief Performance Officer José Muñoz. “We want to energize drivers, helping make their lives safer, less stressful, and more exciting.”
The 2019 Nissan Altima will be offered with the world’s first production-ready variable compression turbo inline-four, which replaces the outgoing Altima’s 3.5-liter V6. The cutting-edge 2.0-liter VC-Turbo is expected to be considerably more efficient than the V6 while offering an impressive output of 248 horsepower and 273 lb-ft of torque.
“With the VC-Turbo, the driver balances the engine character through acceleration pedal operation alone. This ‘two engines in one’ is another way Altima stands far apart from all other vehicles in the segment,” said Muñoz.
The new Altima is also more stylish, more intelligent, and—with the addition of available ProPILOT Assist and Safety Shield 360 with Rear Automatic Braking—safer than ever. Other automakers are backing down when it comes to making sedans you want to drive, but Nissan is charging forward, full steam ahead.
For more information on the 2019 Nissan Altima, and to learn when you can expect it in our showroom, stop into Blackburn Nissan.
On the fourth Monday of every May, we celebrate Memorial Day. Many of us get to enjoy a day off from work or school, and many of think of this day as the beginning of summer. But do you know the history of Memorial Day and what it truly means?
While Memorial Day is often filled with cookouts, parades, and family get-togethers, it is actually one of our nation’s most solemn official days. Memorial Day originated after the Civil War as a day to honor those who died during the conflict. This was done by decorating graves with flowers and holding vigils to honor the deceased. When it was declared a day of remembrance in 1868 by General John A. Logan, it was called Decoration Day. After World War I, the holiday evolved to include all American military personnel who died in any war.
For years, Memorial Day was always observed on May 30th, the date of the first Decoration Day. But after the Uniform Monday Holiday Act was passed by Congress in 1968 and went into effect in 1971, the holiday was moved to the last Monday in May. In the years since, it has fallen between May 25-31; this year, it falls on May 28.
Today, communities across the country recognize Memorial Day with solemn celebrations at cemeteries that include placing flags on the graves of all veterans. If you are planning any family events this year, consider taking a few minutes to talk about the importance of the day with your family. We hope that whatever your Memorial Day celebration entails, you’ll join the team at Blackburn Nissan in taking a few moments out of your day to reflect on all the lives laid down in the effort to keep America free.
Winter isn’t the only season that requires specific car maintenance—in fact, your car has particular needs for every season. Summer is no different: there are a number of maintenance steps that you can take to better ensure that you get your car ready for summer.
A change in outside temperatures will cause the air pressure in your car’s tires to fluctuate. As a result, you should check the tire pressure regularly, particularly at the point when seasons are changing. While you’re at it, look for any signs of wear and tear—like bulging or low tread levels—and replace your tires if they don’t appear up to the task of getting you through the summer safely.
Wash and Wax
The road salt from the winter can have some nasty effects on your car’s undercarriage if you’re not careful. To avoid any long-term damage, wash your car thoroughly and give it a good wax to protect from further scratching during the summer. Not only will a wash and wax keep your ride looking great in the sunshine, but it helps it retain more of its value should a day come where you want to sell it for a new one.
The start of any new season is a great time to bring your car into Blackburn Nissan for an oil change and a check-up. While it’s here, we’ll be happy to take a look at all other fluids—including coolant, steering fluid, and transmission fluid. If you’re a DIY type of person, you can consult your owner’s manual to check the levels of your car’s fluids on your own, but it’s just as easy for us to take care of it when you’re in for your next service.
These are just some of the tips to consider to make sure that your vehicle is ready for the road this summer. If you need help getting your ride back into tip-top shape, just bring it into Blackburn Nissan and we’ll get you all squared away.