For an upcoming summit on climate change held in Paris, called the COP21 (Conference of Parties), Renault and Nissan have volunteered their services. Providing LEAF, ZOE, and e-NV200 electric and alternative fuel models as shuttles, the automakers give conference attendees the ability to get around while still being eco-friendly.
According to Nissan, over two hundred employees will promote Renault-Nissan’s leadership in electric vehicles at the COP21 Climate Change Summit in Paris. After completing a course on safe driving and EV technology, these employees are set to man 200 pure-electric vehicles.
“Helping negotiators get to their meetings, riding in quiet and smooth EVs that can be 100 percent recharged with renewable and extremely low-carbon electricity, sends a powerful message about our corporate commitment to the environment – and about our employees’ desire to be part of the solution to climate change,” said Marie-Francoise Damesin, Renault-Nissan’s global head of human resources.
Why is this important? Renault-Nissan seeks to demonstrate that electric and alternative energy are not radical ideas anymore. Electric vehicles can be practical, easy to use, and even fun. While areas like Paris have electric charge ports and electric rental vehicles, other countries have been slower to adopt such technologies.
Recently, the Nissan brand—a major sponsor of the UEFA Champions League—revealed a new, exciting version of the e-NV200 at the League Final match. The special e-NV200, called the “PART e-VAN,” showed up to rock the Olympiastadion in Berlin. The awesome van is basically a Nissan’s mobile party van, with awesome disco capabilities and more.
The van comes with a disco ball solar panel array, which allows the van’s roof to absorb sunlight and turn it right into juice for the perfect party. The vehicle also comes with an augmented reality system—including two screens that allow you to project that augmented reality on the sides of the van. Basically, the augmented reality system allows you to jump into your favorite party scenario and then show it off to all your friends via social media.
The van also has a DJ booth, a cocktail mixer, an LED dance floor, and all kinds of other features. The electronic mobile party machine, after its debut in Berlin, will continue to scoot its way around Europe. It will show up next at the 24 Hour of Le Mans. “Nissan has time and again proven its commitment to electric cars, and as we electrify Berlin with the 100% electric e-NV200 here at the Olympiastadion – it’s the energy from our fans that inspires us to innovate,” said Bastien Schupp, Vice President of Marketing for Nissan Europe.
Just because Nissan is investing heavily in green technology—launching their second all-electric vehicle, the e-NV200 just recently and promising more green cars in the future—doesn’t mean that they don’t still care about making the sexiest, sportiest cars on the planet. Just take the Altima’s new ad campaign as evidence.
It’s called the “Ride of Your Life” campaign, and basically it features Nissan enticing customers into a “race-spec Altima,” taking them for a thrilling ride around the Horse Thief Mile at Willow Springs Raceway, and only then admitting to them that the “race-spec Altima” was actually a production-version Altima. Customers were unanimously shocked when it was revealed that they could coax that much power out of a normal, road-ready car.
“Performance is still very relevant to the audience for Altima,” Jon Brancheau, Nissan’s Chief Marketing Officer in the U.S., said. “In this case, we’re trying to show that in an entertaining fashion with consumers who are genuinely surprised.”
So come on in to Blackburn Nissan and allow yourself to be surprised by the purring power of the Nissan Altima—you’ll be looking for a racetrack of your own as soon as you drive off the lot. We guarantee it.