It’s no secret than Nissan has been focusing most of its research and development efforts on fuel economy, electric vehicles, and autonomous driving technologies, but don’t let that fool you. Nissan’s passion for race cars, motors sports and performance vehicles isn’t taking a backseat, either.
Besides the automaker’s focus on expanding their lineup of mass-market sedans and crossovers, Andy Palmer, Nissan EVP and head of product planning insists that the futuristic IDx and the BladeGlider are a part of Nissan’s midterm plan that extends into 2018.
“Does that guarantee absolutely that we’ll do the cars? It doesn’t,” he says in a recent Forbes article. “But basically, it’s in the plan. The technology exists, we know who the customer is, we’ve essentially laid out the R&D budget that allows it to happen. Now, basically, it’s about making the economics work.”
Race cars like the 370Z sports car and the GT-R are at the forefront of Nismo, but Palmer sees the importance of focusing more broadly, particularly when it comes to future performance models. Nissan’s aim continues to be the creation of performance cars that anyone can afford, and they hope to be at the forefront of changing the way we look at racing.
“Nissan’s mantra, brand position, whatever textbook expression you want to use, is ‘Innovation and excitement for everyone,’” Palmer says. “And it’s those three words basically that capture everything.”
Whether you are in the market for a performance car, an electric car, or a fuel-efficient car, Blackburn Nissan can help you find the right fit. Stop by today!