Tag Archives: Nissan-Star Wars Partnership

Nissan-Star Wars Partnership Helps Explain New Driving Technology

The automotive industry is quickly bringing more and more technologies to the road, whether they’re for safety or convenience. That can be overwhelming for many drivers, but Nissan has a plan to help people understand the latest innovation. The Nissan-Star Wars partnership is bringing out special cars designed to do just that.

Nissan-Star Wars Partnership

The Partnership

Lucasfilm, creators of the popular franchise, partnered with the Nissan Design Team to create vehicles geared towards helping people understand technologies. The team matched various Nissan vehicles, namely an Altima, Maxima, two Rogue crossovers, and a Titan, to Star Wars characters.

Vehicle Inspiration

Many of the vehicles are inspired by the franchise’s most recent movie, Star Wars: The Last Jedi. The Nissan Maxima, for example, took on Kylo Ren’s personality. Red underside lighting and a mask of milled aluminum are reminiscent of the popular character.

More Than Just Cool Vehicles

The designs aren’t all about just creating a cool vehicle though. Nissan is using the vehicles to help customers understand its suite of driver-assistance technologies. Some technologies, such as ProPILOT Assist, offer semi-autonomous driving capabilities, like braking and steering at highway speeds.

Where to See These Vehicles

While all the Star Wars-inspired Nissan vehicles won’t be available for purchase at dealerships, they will be making appearances at major auto shows.

We here at Blackburn Nissan are happy to see Star Wars-themed Nissan vehicles continuing to help people understand the latest technological developments!