Nissan is hosting an all-new contest for its many adoring fans to possibly win a brand-new Altima–in the form of a scavenger hunt. That’s right; the automaker will be revealing clues via social media, as hunters all around the country try to get to the end of the puzzle first.
The scavenger hunt is somewhat of a sequel to Nissan’s “Ride of Your Life” campaign from last year, when the company would take surprise mall shoppers on trips in a new Altima with a professional driver.
But now–gasp!–the Altima from that same mall location has been “stolen,” only to be retrieved and then kept forever by whoever wins the scavenger hunt, or the Altima Chase.
To become a part of the Nissan scavenger hunt, be sure to follow the brand on all forms of social media. There will be countless competitors, so be sure to set up your mobile device for alerts from Nissan. Happy hunting!
Just because Nissan is investing heavily in green technology—launching their second all-electric vehicle, the e-NV200 just recently and promising more green cars in the future—doesn’t mean that they don’t still care about making the sexiest, sportiest cars on the planet. Just take the Altima’s new ad campaign as evidence.
It’s called the “Ride of Your Life” campaign, and basically it features Nissan enticing customers into a “race-spec Altima,” taking them for a thrilling ride around the Horse Thief Mile at Willow Springs Raceway, and only then admitting to them that the “race-spec Altima” was actually a production-version Altima. Customers were unanimously shocked when it was revealed that they could coax that much power out of a normal, road-ready car.
“Performance is still very relevant to the audience for Altima,” Jon Brancheau, Nissan’s Chief Marketing Officer in the U.S., said. “In this case, we’re trying to show that in an entertaining fashion with consumers who are genuinely surprised.”
So come on in to Blackburn Nissan and allow yourself to be surprised by the purring power of the Nissan Altima—you’ll be looking for a racetrack of your own as soon as you drive off the lot. We guarantee it.