Tag Archives: Star Wars

Nissan-Star Wars Partnership Helps Explain New Driving Technology

The automotive industry is quickly bringing more and more technologies to the road, whether they’re for safety or convenience. That can be overwhelming for many drivers, but Nissan has a plan to help people understand the latest innovation. The Nissan-Star Wars partnership is bringing out special cars designed to do just that.

Nissan-Star Wars Partnership

The Partnership

Lucasfilm, creators of the popular franchise, partnered with the Nissan Design Team to create vehicles geared towards helping people understand technologies. The team matched various Nissan vehicles, namely an Altima, Maxima, two Rogue crossovers, and a Titan, to Star Wars characters.

Vehicle Inspiration

Many of the vehicles are inspired by the franchise’s most recent movie, Star Wars: The Last Jedi. The Nissan Maxima, for example, took on Kylo Ren’s personality. Red underside lighting and a mask of milled aluminum are reminiscent of the popular character.

More Than Just Cool Vehicles

The designs aren’t all about just creating a cool vehicle though. Nissan is using the vehicles to help customers understand its suite of driver-assistance technologies. Some technologies, such as ProPILOT Assist, offer semi-autonomous driving capabilities, like braking and steering at highway speeds.

Where to See These Vehicles

While all the Star Wars-inspired Nissan vehicles won’t be available for purchase at dealerships, they will be making appearances at major auto shows.

We here at Blackburn Nissan are happy to see Star Wars-themed Nissan vehicles continuing to help people understand the latest technological developments!

Nissan Rogue Star Wars Commercial

The Nissan Rogue is a vehicle designed to take on the toughest terrain and tightest corners with ease which makes it perfect for a “Star Wars” commercial. The Japanese automaker launched its latest “Star Wars”- themed campaign for the 2017 Rogue not long ago. There’s a special edition Rogue to go along with the highly-anticipated film.

2017 Nissan Rogue
2017 Nissan Rogue – Available at Blackburn Nissan

The 2017 Nissan Rogue stars in the “Battle Tested” advertising campaign that launched at the end of October. The 30-second and 60-second ads depict the Rogue tearing through harsh terrain as an epic battle between Stormtroopers and rebels go head-to-head in a winner-takes-all matchup. The Nissan Rogue “Star Wars” commercial is bound to excite movie fans and auto enthusiasts alike.

The 30-second spot is slated to air on television while the 60-second ad is currently available for your viewing pleasure on Nissan’s YouTube channel.

Nissan also launched the Ultimate Access Sweepstakes with the ads. Fans can register for a chance to win a free pass to attend the release of “Rogue One: A Star Wars Story” in Hollywood.

As for the special edition Nissan Rogue: Rogue One Star Wars Limited Edition model, drivers can expect to see special badging designed by Lucasfilm as well as a full-size replica Death Trooper helmet. The model will be on display at the Los Angeles Auto Show.

We here at Blackburn Nissan are pumped to see the Rogue representing the Nissan brand in such a creative commercial for a legendary franchise!