Tag Archives: UEFA

Nissan EVs at UEFA Final Match in Milan

Nissan acted as the official global sponsor of the Union of European Football Association Championship League final, which took place from May 26th-28th. As an official sponsor, Nissan supplied the event with over a hundred electric vehicles for transporting guests and officials during the tournament. Nissan EVs at the UEFA final included Nissan LEAFs and e-NV2000s.

2016 Nissan LEAF
2016 Nissan LEAF

The UEFA final took place in Milan, where Nissan is partnering with the clean energy company A2A to sponsor the installation of 17 public electric vehicle chargers, most of which will remain free after the UEFA final.

Nissan was given the honor of transporting the UEFA trophy to the Duomo di Milano fan festival on Thursday in a special e-NV2000 and then to the San Siro stadium in a LEAF on Saturday, May 28th, the day of the match.

Nissan also sponsored the UEFA final last season, which took place in Berlin. There, Nissan installed charging ports and provided EVs at that event. According to Gareth Dunsmore, the Director of Electric Vehicles for Nissan Europe, the brand was excited to be able to do it again in Milan.

Nissan Newest Sponsor for Champions League Soccer

Nissan Newest Sponsor for Champions League SoccerWhile here in the United States, soccer is definitely not the most popular sport, in the United Kingdom, soccer (or football, as they call it) is king. That is why Nissan decided to become the newest sponsor for the most prestigious soccer club tournament there, the Champions League.

The Champions League is part of the overall European soccer governing body, the UEFA.

This sponsorship is a big step in Nissan’s goal to become the top Asian brand in Europe. Based on last year’s sales, Nissan ranks third, but is only a hair away from number two, Hyundai, and less than 100,000 vehicles away from top-ranking Toyota.

“European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the #1 Asian car manufacturer in Europe by 2016,” said Bastien Schupp, vice president, Marketing, Nissan Europe, in a statement.

We think this is a great move for Nissan and will greatly increase its presence in the European market. And, hopefully, by 2016, we can all yell, “Goal!” when Nissan is number one.